Digital Marketing (DM) includes all marketing activities that use electronic devices connected to the internet to engage with customers.
Given the nature of the online world, which is constantly evolving and expanding-new channels are developing with greater frequency, and audiences are continuously exploring new sources of online content-digital marketers must regularly assess and reassess digital marketing channels for their effectiveness and applicability in helping achieve the company’s overall organizational goals and objectives.
Certification Levels Hierarchy
Most Comprehensive Digital Marketing Certification Package – Training Course + Online Proctored Exam
7 chapters | 258 video lectures | 174 chapter test questions | 7 study guides | Interactive case studies
| Prerequisite Education | Exam Format | Course Access Duration | Fee | |
|---|---|---|---|---|
| Digital Marketing ASSOCIATE | Nil | Multiple choice 40 questions 60 minutes Online Un-proctored exam | 30 days (extendable) However, we encourage to complete the course within 30 days. | $20 |
| Digital Marketing PROFESSIONAL | Preferably SMstudy® Certified Digital Marketing Associate | Multiple choice 100 questions per exam No negative marks for wrong answers 120 minutes duration Online Proctored online exam | 180 days | $320 |
| Digital Marketing SPECIALIST | Study of all processes from SMstudy Guide – Digital Marketing book and 20 mandatory educational hours. | Multiple choice 140 questions per exam No negative marks for wrong answers 180 minutes duration Online Proctored online exam | 180 days | $470 |
| Digital Marketing EXPERT | Study of all processes from SMstudy Guide – Digital Marketing book, 40 mandatory educational hours and professional recommendation. | Multiple choice 180 questions per exam No negative marks for wrong answers 240 minutes duration Online Proctored online exam | 180 days | $650 |
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