Certified Digital Marketing Professional

• Digital Marketing Overview Part 1
• Digital Marketing Overview Part 2
• Introduction
• SMstudy Guide
• Using SMstudy Guide with VmEdu Mobile App
• Certification Schema for SMstudy® Certifications
• Why Use the SMstudy® Guide?
• Early models of Sales and Marketing
• Fragmented New-Age Marketing
• Innovative Internet-Enabled Business Models
• Sales and Marketing as a Continuum
• Corporate Strategy and its relationship to Sales and Marketing
• Components of Corporate Strategy
• Aspects of Sales and Marketing
• Marketing Strategy and Marketing Research
• Digital Marketing, Corporate Sales, Branding and Advertising,Retail Marketing
• Corporate Marketing Strategy
• Digital Marketing
• Digital Marketing Overview
• Digital Marketing Channels
• Planning and Developing Digital Marketing Channels : Process
• Optimize Websites: Process
• Optimize Mobile Channels: Process
• Optimize Social Media Process\
• Other Important Elements of DM Channels

• Digital Marketing and its channels
• Understand Available DM Channels
• Understand Available DM Channels: Inputs- Part 1
• Understand Available DM Channels: Inputs- Part 2
• Understand Available DM Channels: Inputs- Part 3
• Understand DM Channels: Tools Part 1
• Understand DM Channels: Outputs
• Evaluate DM Channels Introduction
• Evaluate DM Channels Inputs Part 1
• Evaluate DM Channels Inputs Part 2
• Evaluate DM Channels Inputs Part 3
• Evaluate DM Channels Inputs Part 5
• Evaluate DM Channels Inputs Part 6
• Evaluate DM Channels Inputs Part 7
• Evaluate Digital Marketing Channels Tools Part 1
• Evaluate Digital Marketing Channels Tools Part 2
• Evaluate Digital Marketing Channels Tools Part 3
• Evaluate Digital Marketing Channels Tools Part 4
• Evaluate Digital Marketing Channels Tools Part 5
• Evaluate DM Channels Outputs

• Integrated DM Channel Plan, Website Metrics, Targets, and Budgets
• Plan and Develop Website Channel
• Integrated DM Channel Plan, Website Metrics, Targets, and Budgets
• Selected Target Segments, Allocated Budget
• Positioning Statement*
• Website Design Skills, Emerging Technology Assessment SEO Skills
• Website Architecture Design
• Website Creation Tools, Mock-ups
• Meetings and Discussions* , Expert Insights
• Plan and Develop Website Channel: Outputs
• Plan and Develop Mobile Channel: Introduction
• Integrated DM Channel Plan, Mobile Channel Metrics, Targets, and Budgets
• Selected Target Segments , Allocated Budget*
• Positioning Statement* , Existing Branding
• User Personas and Use Cases*
• Mobile Website Development* ,Create a Separate Mobile Site
• Implement Responsive Design
• Mobile App Development Skills*
• Mobile App Development Methods, Native App Development
• Plan and Develop Mobile Channel: Outputs
• Plan and Develop Social Media Channel: Introduction
• Selected Target Segments* , Allocated Budget, Details of Competitive Products Marketing Research Reports , Positioning Statement, Existing Branding
• Outputs of Marketing Strategy
• Branding and Advertising, Meetings and Discussions*
• User Personas and Use Cases
• Social Media Elements Selection*
• Blogs, Discussion Forums
• Professional Updates Sharing , Personal Updates Sharing
• Audio-Visual Sharing,Others
• Content Creation and Distribution Plan, Created Social Media Presence*

• Overview of processes associated with Optimize Website
• Various inputs, tools, and outputs of Optimize Website for Reach
• Optimize Website for Reach Input
• Search Engine Marketing (or SEM)
• Advantages of Search Engine Marketing
• Off-Page Search Engine Optimization
• Key methods for optimizing off-page SEO -Submitting Website and Product Details to Search Engines , Submitting Website-to-Website Directories
• Participating in Blogs and Discussion Forums
• Participating in Social Media Channels, Gaining Business Reviews
• Submitting Articles to Online Magazines, Local Listings
• Online Press Releases,Submitting to Online Classified Sites
• Meetings and Discussions
• Optimize Website for Reach Output
• Optimize Website for Relationship
• Created Website, Relationship Metrics and Targets for the Website
• Customers Reached through the Website
• Customer Feedback
• Website Analytics
• Metrics can be analyzed by segmenting the visitor traffic data
• Customer Feedback and Interviews
• Website Editing,Corporate Sales and Marketing,Meetings and Discussions
• Optimize Website for Relationship Outputs
• Optimize Website for Reputation
• Created Website, Reputation Metrics and Targets
• Customer Feedback, Presence on External Websites
• Branding and Advertising ,Indexing on Popular Web Directories
• Proactive Customer Feedback Collection and Analysis,Registration on Industry Association Websites
• Website Analytics
• Corporate Sales and Marketing, Meetings and Discussions
• Optimize Website for Reputation Outputs

Introduction: Optimize Mobile Channel
Optimize Mobile Site and App for Reach
Created Mobile Site
Created Mobile App
Competitor Analysis,Mobile Site and App Analytics
Content Creation Expertise,Retail Marketing
Short Message Service or SMS, Meetings and Discussions*
Optimize Mobile Site and App for Reach: Outputs
Optimize Mobile Site and App for Relationship: Introduction
Metrics and Targets for Mobile Website Performance, Metrics and Targets for Mobile App Performance
Metrics and Targets for Mobile App Performance
Customers Reached through Mobile Channel
Customer Feedback
Mobile Site and App Analytics
Content Creation Expertise
Meetings and Discussions
Optimize Mobile Site and App for Relationship: Outputs
Optimize Mobile Site and App for Reputation: Introduction
Metrics and Targets for Mobile Website Performance, Metrics and Targets for Mobile App Performance
Metrics and Targets for Mobile App Performance
Mobile App Sales and Downloads
Customer Feedback
Mobile Site and App Analytics
Proactive Customer Feedback Collection and Analysis
Meetings and Discussions
Mobile Site/Mobile App Customer Support
Optimize Mobile Site and App for Reputation: Outputs

Optimize Social Media for Reach: Introduction
Optimize Social Media for Reach: Inputs
Retail Marketing & Participating in External social media
Content Creation Expertise
Meetings & Discussions
Optimize Social Media for Reach: Outputs
Optimize Social Media for Relationship: Introduction
Content creation & Distribution Plan
Refined Metrics and Targets for social media elements
Customer Feedback
Competitor Analysis
Social Media Relationship Metrics Analysis
Social Media Campaigns
Content Creation Expertise
Meetings and Discussions
Optimize Social Media for Relationship: Outputs
Optimize Social Media for Reputation: Introduction
Refined Metrics and Targets for Social Media Elements Performance
Social Media Reputation Metrics Analysis
Social Media Customer Support and Feedback Analysis
Meetings and Discussions
Optimize Social Media for Reputation: Outputs

• Overview
• E-Mail marketing software
• E-Mail list or database
• E-Mail content and frequency
• Types of E-Mail marketing
• Low cost & Speed of Execution and Fast, Robust tracking
• Ease of creation, Call to action Responsiveness & Ease of Tracking
• Segmentation, Personalization, and Testing of Offers, Ease of sharing & Return on Investment
• Important Metrics of E-mail Marketing
• Digital Marketing Targets
• Digital Marketing Metrics (Visits, Page views, Traffic sources & Referral sites)
• Digital Marketing Metrics (Bounce rates, exit pages, keywords & Ex)
• Web Analytic tools
• Mobile Analytics
• Social Media Analytics
• Search Marketing
• Search Engines
• Key SEM Metrics
• Introduction
• Social Network Marketing
• Video Marketing
• Image Marketing
• Blogs for Business
• Affiliate Marketing
• Overview
• Type of Search Engines
• Human-Edited Web Directories
• Benefit of SEO
• On-Page Optimization Creation of Unique, Accurate Page Titles and Proper Meta Tag Descriptions
• On-Page Optimization Optimization of URLs and Ease of Navigation
• On-Page Optimization Optimization of Content, Anchor text and Optimization of Images and Videos
• On-Page Optimization Use of Heading Tags, robots.txt and Creation of Mobile Site
• Off-Page Optimizationos